4 Common Networking Misconceptions That Might Be Holding You Back

Regardless of your career stage, networking provides a valuable opportunity for continuous learning. Not only does it enable you to share ideas and build relationships, but it can also help cultivate business collaborations and the potential to establish yourself as an industry thought leader.

If you're uncertain about the potential of networking, or have attended many networking sessions in the past but feel burnt out from them, we break down some common misconceptions that often discourage individuals from embracing it.

Contrary to popular belief, networking is not just about furthering one's interests. While some attendees at networking events may have personal goals, many are there to share knowledge and collaborate. 

Attending industry conferences/summits is a great way for senior professionals to exchange insights, experiences, and solutions related to their respective challenges and goals. If you are interested in such events, you may find attending one of our Generis summits valuable.

This might be the case for those who are more outgoing and extroverted, but for everyone else, it will take some practice. Networking is a skill that develops over time, so don't get discouraged if it feels uncomfortable initially. It's all about mindset and motivation that can help overcome these obstacles.

Alternatively, some people approach networking more strategically, selectively connecting with individuals of similar functions or interest groups to create more meaningful relationships.

It may seem like it’d be best to remain at the office, tackling tasks at all times. However, networking can be highly productive when approached thoughtfully. It's not about talking to every person in the room; it's about asking the right questions and gaining insights that inform your strategies and decisions.

To make the most of your time at a networking event, use that time to gain insights into the current challenges you’re facing, these can then inform your strategy and be productive. 

The benefits of networking may not be immediately apparent, but remember, the goal of networking is to build long-term relationships, which means you will likely see results over time. 

For a more strategic approach, consider qualifying your connections as you speak to them and focus on those relationships that are more aligned with your goals.

Everyone at a networking event will have different intentions. While some attendees may be seeking job opportunities, career advice, or deals, others might be searching for fresh perspectives on the challenges they're facing at their respective organizations. The key is to select events that align with your objectives.

For instance, if you're interested in connecting with like-minded industry professionals, consider attending industry-specific conferences or summits. Events like our industry-specific summits attract C-suite executives, directors, and other senior-level executives looking to address industry challenges and discuss trends. 

Are you interested in attending or exhibiting at one of our summits? Find a list of upcoming summits here: generisgp.com/events/

Need help finding the right conference/summit for you? Click here for some tips on selecting your next conference/summit.

Sources

Ibarra, H. (2016). 5 Misconceptions about networking. Harvard Business Review. https://hbr.org/2016/04/5-misconceptions-about-networking

The Michael Page Team. (2023). 10 Networking tips that will work for anyone. Michael Page. https://www.michaelpage.com.au/advice/career-advice/career-progression/10-networking-tips-will-work-anyone

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