---
title: Redeploying Labor and Solving the Global Manual Labor Shortage • Generis
description: In today’s world, consumers spend approximately 40 billion hours shopping in the United States.  The COVID-19 pandemic has accelerated the growth of e-commerce by 40%, which had historically grown at a rate of 15% per year. This drastic trend will only continue.
image: https://blog.generisgp.com/hubfs/Blog%20Post%20Images%20(15).png
---

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# Redeploying Labor and Solving the Global Manual Labor Shortage

- October 22, 2021

[Trisha Armeña](https://blog.generisgp.com/blog/author/trisha-armeña)

*In today’s world, consumers spend approximately 40 billion hours shopping in the United States.*

*The COVID-19 pandemic has accelerated the growth of e-commerce by 40%, which had historically grown at a rate of 15% per year. This drastic trend will only continue.

As consumers continue to shift more and more of their purchasing online, we’ve seen a growing need for those equivalent work hours to be carried out by manual labor in fulfillment centers. In March 2021, manufacturing across the United States reached its highest level of activity in 37 years, with over half a million job openings.*

However, 2.1 million manufacturing jobs are forecasted to be unfulfilled through 2030. Where does the discrepancy lie, and how do we solve this global shortage?

Learn more with[IAM Robotics](https://www.iamrobotics.com/):

[![](https://blog.generisgp.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2021-10-22-at-10_43_58-AM-812x1024.png?width=350&height=441&name=Screen-Shot-2021-10-22-at-10_43_58-AM-812x1024.png)](https://manusummit.com/wp-content/uploads/sites/4/2021/10/IAM-Robotics-_-REDEPLOYING-LABOR-SOLVING-THE-GLOBAL-MANUAL-LABOR-SHORTAGE.pdf)

![Trisha Armeña](https://blog.generisgp.com/hubfs/1667012680015.jpg)

## [Trisha Armeña Trisha is the Head of Marketing, Global at Generis Group.](https://blog.generisgp.com/blog/author/trisha-armeña)

[Visit Homepage](https://generisgp.com/)

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