Q&A with Viva IML Tubes

Prior to the American Packaging Summit 2019, we spoke with Viva IML Tubes to address sustainability, new packaging technologies, and Viva IML Tube’s expertise. In this Q&A, we discuss what sustainability trends are reshaping the packaging industry, how new technologies and materials have enhanced the customer experience, and why customers choose to work with Viva IML Tubes.

This is an excerpt from the Q&A we did with Viva IML Tubes:

“Sustainability is at the forefront of many companies. How does Viva IML Tubes align with customers’ strategic initiatives to achieve sustainability goals for the future?

We believe in uncompromised beauty and quality combined with the best sustainability solution available. Every tube that Viva makes has a terrific sustainability story. And we have some new developments with FDA certified PCR (Post-Consumer Recycled) plastic that takes the sustainability story even further.

Viva produces tubes by injection molding, with in-mold label decoration. The manufacturing method yields significantly lower GHG emissions and has a lower environmental impact – about 25% to 35% less than industry standard tubes (verified by independent Life Cycle Analysis).

Viva’s tubes are the only package in the industry that are single-category. Each component of Viva’s tube (label, tube and cap) is made of polypropylene (Category 5 plastic). Polypropylene is the fastest growing category of plastic being recycled and is accepted as a significant majority of recyclers in North America today. All of Viva’s tubes are recyclable and require no disassembly.

Viva now has a secure supply of safe, FDA-certified PCR. Viva can now offer tubes made with high percentages of PCR (50% in the tube and 100% in the cap). With Viva’s tubes available with PCR and being fully recyclable, we now offer a true full circle recycled/recyclable solution.

Viva is vertically integrated making label substrate, printed labels, tubes and caps all in-house. This eliminates unnecessary transportation of components and allows Viva to better control quality and lead-times.”

Questions discussed:

• Sustainability is at the forefront of many companies. How does Viva IML Tubes align with customers’ strategic initiatives to achieve sustainability goals for the future?
• How does Viva IML Tubes cater to the Food, Cosmetics and Personal Care industries?
• What sustainability trends are reshaping the packaging industry?
• How has technology and materials enhanced the customer experience?
• Why do companies choose to work with Viva IML Tubes?

Click through to access the full Q&A here.