--- title: "Driving Digital Destiny: Digital Reinvention in Automotive • Generis" description: Automotive firms need to rethink their organizations from the ground up through a process which IBM calls Digital Reinvention. The global automotive industry is at the vanguard of a digital revolution. Digital technologies are changing how people and businesses interact, creating unprecedented levels of industry dislocation and changing business economics. Original equipment manufacturers (OEMs) and suppliers are reconceiving driving experiences through a prism of anywhere, anytime mobility. As a result, automotive firms need to rethink their organizations from the ground up. As the birthplace of traditional production chains, the automotive industry is transitioning from a vehicle-centric view to a state of deep, sustained customer centricity through a process called Digital Reinvention™. This requires automotive organizations to establish a new focus, new expertise, and new ways of working. image: https://blog.generisgp.com/hubfs/Imported_Blog_Media/Capture-2-1.png --- [Skip to content](https://blog.generisgp.com/blog/2018/08/20/driving-digital-destiny-digital-reinvention-in-automotive#main-content) [![Generis Logo full Colour (Large) (1)](https://blog.generisgp.com/hs-fs/hubfs/Generis%20Logo%20full%20Colour%20(Large)%20(1).png?width=773&height=112&name=Generis%20Logo%20full%20Colour%20(Large)%20(1).png "Generis Logo full Colour (Large) (1)")](https://blog.generisgp.com/blog) - [Automotive](https://blog.generisgp.com/blog/tag/automotive) # Driving Digital Destiny: Digital Reinvention in Automotive - August 20, 2018 [Generis](https://blog.generisgp.com/blog/author/generis) Automotive firms need to rethink their organizations from the ground up through a process which [IBM](https://www.ibm.com/us-en/?lnk=m) calls Digital Reinvention. The global automotive industry is at the vanguard of a digital revolution. Digital technologies are changing how people and businesses interact, creating unprecedented levels of industry dislocation and changing business economics. Original equipment manufacturers (OEMs) and suppliers are reconceiving driving experiences through a prism of anywhere, anytime mobility. As a result, automotive firms need to rethink their organizations from the ground up. As the birthplace of traditional production chains, the automotive industry is transitioning from a vehicle-centric view to a state of deep, sustained customer centricity through a process called Digital Reinvention™. This requires automotive organizations to establish a new focus, new expertise, and new ways of working. **Key Questions** -  How can you make your digital strategy more ambitious to face disruption head-on? - In what ways can your organization become more agile so it is better equipped to respond to unexpected challenges and opportunities? - What steps can you take to make your workforce more open and flexible? - How can you help your leadership become more visionary, conceiving what customers want before they know it themselves? *Find out more about IBM’s Digital Reinvention™ process. Click through to access the full whitepaper [here](https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03876USEN&).* ![Generis](https://blog.generisgp.com/hubfs/Square!-1.png) ## [Generis Generis is a Full-Service Organizer of World Class Business Summits.](https://blog.generisgp.com/blog/author/generis) [Visit homepage](https://generisgp.com/) ## RELATED NEWS [![](https://blog.generisgp.com/hubfs/ASC26%20Post%20Summit%20Recap.jpg)](https://blog.generisgp.com/blog/celebrating-10-years-of-the-american-supply-chain-summit) [Supply Chain](https://blog.generisgp.com/blog/tag/supply-chain), [Summit](https://blog.generisgp.com/blog/tag/summit), [Summit Recap](https://blog.generisgp.com/blog/tag/summit-recap) ### [A Decade of Supply Chain Excellence: Recapping the 10th Annual American Supply Chain Summit](https://blog.generisgp.com/blog/celebrating-10-years-of-the-american-supply-chain-summit) Introduction The [American Supply Chain Summit](https://supplychainus.com/) celebrated a major milestone in 2026—its 10th anniversary! 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