---
title: Norbert Leinfellner On His Passion For Change Management • Generis
description: Norbert Leinfellner will be speaking on change management at our upcoming 2018 American Medical Device Summit taking place October 23-24, 2018 in Lombard.
image: https://blog.generisgp.com/hubfs/Untitled%20design%20(1)-2.png
---

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# Norbert Leinfellner On His Passion For Change Management

- June 22, 2018

[Generis](https://blog.generisgp.com/blog/author/generis)

Prior to joining Fresenius, Norbert worked as a Program Manager at other medical device companies in the San Francisco Bay Area, most recently at [Carl Zeiss Meditec, Inc.](https://www.zeiss.com/corporate/int/home.html) in Dublin, California, for the development of devices in the Carl Zeiss Retina Diagnostics product line. Norbert holds a Ph.D. in Physics from Technical University Graz, Austria.

Norbert has a long history of passionately implementing cultural change at companies which are increasingly challenged to deliver value in a rapidly changing market. The cornerstones of such a cultural change include the implementation of effective project management and the transformation to a matrix organization that promotes ownership, transparency and clear roles & responsibilities.

Norbert will be speaking about “Organizational Change Management as a Strategic Growth Initiative” at our upcoming 2018 [American Medical Device Summit](https://amdsummit.com/) taking place October 23-24, 2018 in Lombard, IL. We spoke with him in advance of the summit to hear more about his passion for change management.

**Questions explored:**

- How did you find yourself in the role of VP, Product Development Engineering at Fresenius?
- What inspires you to develop products?
- Why is organizational change management a passion of yours?
- How did you develop the 5 strategic pillars for Organizational Change Management?
- What resources (books or otherwise) do you recommend for executives interested in change management?
- What advice did you receive in your career that you would like to share with our readers?

*Click through to read the [interview](https://generisgp.com/norbert-leinfellner-fresenius-change-management-5/) with Norbert Leinfellner.*

[![](https://blog.generisgp.com/hubfs/Imported_Blog_Media/Norbert-Leinfellner-Fresenius-Change-Management-5-pdf-232x300.jpg)](https://generisgp.com/wp-content/uploads/2018/06/Norbert-Leinfellner-Fresenius-Change-Management-5.pdf)

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