Blog • Generis Group

Reduce: An Interview with VOID Technologies • Generis

Written by Cressida Murray | June 5, 2018 10:00:22 AM Z

 

Packaging sustainability is a critical topic in the industry right now, with many companies moving towards more sustainable packaging to meet consumer demand and environmental goals.

Companies today are facing a complex set of choices around how to tackle sustainability, but it is possible to use a simple guiding framework as the foundation for building an approach.  People frequently talk about the 3 R’s of Sustainability: Reduce, Reuse, and Recycle. What is often overlooked, however, is that this is a hierarchy. The framework encourages us to first and foremost reduce consumption, as this is the most impactful approach to sustainability. This can be achieved by reducing the number of products we use, but
also by reducing the amount of material used in each product. VO+ is a revolutionary material reduction technology that engineers nano-and micro-scale voids into commodity and bioplastics to create lighter, stronger, and more sustainable products

In advance of the American Packaging Summit, we heard from VOID Technologies about how companies can meet their environmental goals through reducing the amount of packaging they use.

Questions discussed:

  • What is VOID’s view on how companies can improve the environmental impact of their packaging?
  • What is VOID’s “VO+ Technology”? Why is it unique?
  • How does VO+ technology reduce the amount of material needed in packaging?
  • How do VO+ polymers improve on the sustainability of traditional polymers?
  • What types of products are VO+ Technology best suited to?

Click through to read the interview.