Increase the Shelf-Appeal of Your Packaging with Cast and Cure • Generis

The trend to influence consumer buying behavior at the retail level continues to drive the packaging industry to explore the benefits of special effect labels and package design. Today, both minor and major consumer brands have embraced this simple process and discovered new ways of differentiating their brands in highly competitive product categories.

Cast and Cure technology is used to produce holographic and other unique finishes on a wide variety of printed substrates. It provides a decorative solution that addresses three common stumbling blocks in package decorating:

1. It does not adversely affect the recyclability or compostability of a package.
2. It provides a dynamic visual appeal.
3. It is a cost-effective decorative solution.

In advance of the American Packaging Summit, we spoke with Breit Technologies about the advantages of using Cast and Cure to propel packaging innovation and increase a package’s shelf-appeal.

Questions answered:

• What is the history of the Cast and Cure method and how has Breit Technologies become the leading company employing this process?
• What does the Cast and Cure process entail?
• How does Cast and Cure help to create product differentiation and increased visual impact on the shelf?
• Which applications are Cast and Cure best suited to?
• What are the benefits of Cast and Cure over hot or cold foiling, or similar processes?

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