--- title: Campbell Soup's Acquisition of Snyder's-Lance to Boost Snack Division • Generis description: "Exciting news from one of our thought leaders: This past December, Campbell Soup announced its intention to acquire snacks company Snyder’s-Lance. This will add Snyder’s brands including Kettle, Cape Cod, Late July, and Emerald nuts to the Campbells’ snack lineup, which already includes well-known household brands, most notably the Pepperidge Farm Milano cookies and Goldfish crackers. Analysts say this represents a shift in the company’s “center of gravity” from its core soup business to snacks. The acquisition will bring the proportion of Campbell’s revenue from snacks up to 46% from 31% of sales in 2017." image: https://blog.generisgp.com/hubfs/51696.jpg --- [Skip to content](https://blog.generisgp.com/blog/2018/01/10/campbell-soups-acquisition-of-snyders-lance-to-boost-snack-division#main-content) [![Generis Logo full Colour (Large) (1)](https://blog.generisgp.com/hs-fs/hubfs/Generis%20Logo%20full%20Colour%20(Large)%20(1).png?width=773&height=112&name=Generis%20Logo%20full%20Colour%20(Large)%20(1).png "Generis Logo full Colour (Large) (1)")](https://blog.generisgp.com/blog) - [Food & Beverage](https://blog.generisgp.com/blog/tag/food-beverage) # Campbell Soup’s Acquisition of Snyder’s-Lance to Boost Snack Division - January 10, 2018 [Generis](https://blog.generisgp.com/blog/author/generis) *Exciting news from one of our thought leaders:* This past December, Campbell Soup announced its intention to acquire snacks company Snyder’s-Lance. This will add Snyder’s brands including Kettle, Cape Cod, Late July, and Emerald nuts to the Campbells’ snack lineup, which already includes well-known household brands, most notably the Pepperidge Farm Milano cookies and Goldfish crackers. Analysts say this represents a shift in the company’s “center of gravity” from its core soup business to snacks. The acquisition will bring the proportion of Campbell’s revenue from snacks up to 46% from 31% of sales in 2017. [![](https://blog.generisgp.com/hs-fs/hubfs/Imported_Blog_Media/TWIST_INFOGRAPHIC_V6Artboard-1-595x1024.jpg?width=595&height=1024&name=TWIST_INFOGRAPHIC_V6Artboard-1-595x1024.jpg)](http://bit.ly/2ErH1qK) Source: Campbell’s Blog, [http://bit.ly/2ErH1qK](http://bit.ly/2ErH1qK) **Luca Mignini, President of Campbell’s Global Biscuits and Snacks** division showed his excitement in this video, posted on the Campbell’s [blog](https://www.campbellsoupcompany.com/newsroom/news/2017/12/18/snackable-moments-campbell/) on December 18. We are thrilled to announce that Mr. Mignini will be joining us at the [American Manufacturing Summit](http://manusummit.com)on March 27th, in Lombard, IL, where he will speak about leveraging global cultures to empower high performing manufacturing teams! Hope you can join us as well! 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