---
title: "eBook: Design Thinking with Terumo BCT • Generis"
description: Generis Group is honored to have Palani Palaniappan, EVP, Innovation and Development at Terumo BCT join the speaker faculty at the upcoming American Medical Device Summit 2016. With the summit right around the corner, we took the opportunity to sit down with Dr. Palaniappan to gather his insights and discuss the importance of ‘Design Thinking’ in the journey from concept to commercialization. Check out the eBook!  
---

[Blog • Generis Group](https://blog.generisgp.com/blog)

# [eBook: Design Thinking with Terumo BCT • Generis](https://blog.generisgp.com/blog/2016/09/28/ebook-design-thinking-with-terumo-bct)

 Written by [Generis](https://blog.generisgp.com/blog/author/generis) | September 28, 2016 10:41:47 AM Z

Generis Group is honored to have Palani Palaniappan, EVP, Innovation and Development at [Terumo BCT](https://www.terumobct.com/location/north-america/Pages/home.aspx) join the speaker faculty at the upcoming [American Medical Device Summit 2016](http://amdsummit.com/). With the summit right around the corner, we took the opportunity to sit down with Dr. Palaniappan to gather his insights and discuss the importance of ‘Design Thinking’ in the journey from concept to commercialization.

[Check out the eBook!](https://generisgp.files.wordpress.com/2016/09/design-thinking-qa-with-terumo-bct.pdf)

<https://generisgp.files.wordpress.com/2016/09/design-thinking-qa-with-terumo-bct.pdf>

 

[View full post](https://blog.generisgp.com/blog/2016/09/28/ebook-design-thinking-with-terumo-bct)

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